Confused yet? Depending upon what you examine program optimization, META tags are either the be-all, end-all of excellent SEO practices, or an irrelevant exercise overshadowed by more important things, namely site content and link popularity. Over the years, the question of META tags has been discussed and debated by people within the SEO game, and in some cases, sites are taken to task for using certain words in META data not appropriate for the site's material. Whatever you select to believe about META and such HTML tags, let it's clear that if you're getting to implement such code on your site, it's best to try to do so correctly and in a way that will enhance instead of harming your site.
A quick survey of META tags
When one thinks of META tags, quite likely two types come to mind. really, there are a variety of META tags that will be applied to the code of a webpage. The more popular ones include:
KEYWORDS - A repository for putting keywords relevant to the web site in one place, to permit search engines to seek out and thus cache the location appropriately
DESCRIPTION - performing on an equivalent principle of the KEYWORD tag, the outline tag allows the web site owner to summarize the aim of the location
ROBOTS - This tag gives instruction to the program spiders that visit the location, either allowing or forbidding them to cache the knowledge on the page
COPYRIGHT - Affirms the ownership of the location, handy if copyrighted material is employed
GENERATOR - Confirms the sort of publishing tool wont to create the page. HTML editors like Dreamweaver or FrontPage may automatically insert this tag when a replacement page is made
REVISIT - Instructs program spiders to go to the location at specific intervals, handy if you update often, though the validity of this tag has been debated
For the website owner who wishes to stay specific information properly indexed, META tags can prove useful therein respect. From an SEO standpoint, it's argued that the foremost importance of those tags is that the DESCRIPTION tag, more so than KEYWORDS and ROBOTS. Among the main search engines, often the info utilized in the META DESCRIPTION tag is employed because of the site's description in search results.
Therefore, it's important to form sure that the content of this tag provides enough information in numerous words to entice visitors to click through. As search engines may truncate descriptions after numerous characters or words, it's important to use this tag for a descriptive site summary without being too wordy.
Authors, especially those with multiple books, might need to use the outline tag to summarize the location in its entirety. Elements within the tag should definitely include name, the first genre written, and what incentives the location offers - not just the books.
EXAMPLE ONE: Browse Jane Doe's site of award-winning mystery novels for sample chapters of her latest works, her personal writing diary, and an opportunity to win a free signed book.
EXAMPLE TWO: Mary Roe writes engaging historical romance. Read sample chapters of To Marry a Thief, her latest within the Regency London series, and check-in for Jane's free newsletter for the contest and release information.
In the above samples, the META description defines the aim of every website. Each specifies the author and genre and offers calls to action - one to enter a free book giveaway and therefore the other to opt into a free newsletter with the promise of the contest wins. Both emphasize the reading samples on the location, allowing visitors to undertake before they buy. in only two short sentences, the whole scope of every site is printed, and this is often what the search engines will devour as they cache the location for further information.
Bottom line, be concise in your description tag and offer an incentive for a user to click-through to your site.
The debate over whether or not META keywords are important may rage for years to return. within the youth of SEO, it had been common practice to use this tag to repeat main keywords ad nauseam or "stuff" the tag with popular search phrases unrelated to the site's topic. needless to say, search engines became knowing such black hat practices and should even penalize a site for trying underhanded tricks to urge top results. lately, SEO experts may advise novice webmasters to focus more on META description, site content, and organic inbound linking. At best, META keywords may function a guide for search engines to the main target of your site.
Should you prefer to use this tag, choose keywords that are most relevant to your site and content. The mystery author may use his/her name as an inquiry point and other relevant terms: mystery novels, mystery books, mystery fiction, thrillers, detective stories, Virginia authors, murder mysteries, then forth. there's no set rule for minimum and maximum word counts during this tag - some websites rank high with three words within the META keyword tag, while others with 100 words might not do also, and the other way around. Quality always trumps quantity where this tag cares.
Bottom line: relevance is vital, but don't spend an excessive amount of time on this tag. Save your energy for building a concise, user-friendly website. Once you've got crafted the HTML code of your site, confirm what you've got to supply visitors has relevance and useful, informative enough to inspire organic linkbacks. an honest SEO balance can help bring traffic and sales.